27.10.2017 By: Akemi Tazaki

Growing ID Farm initiative

Internal Initiative ID Farm goals Our annual one day retreat At Axance, the design team has started the initiative ID Farm to grow innovation spirit last year to refine our skills. We learn by doing. Yes, that is the fundamental of Design Thinking. At Numa on 12th July 2017, One day workshop with designers We bootstrapped […]

23.03.2017 By: Akemi Tazaki

Bot Enthusiasts Series : Akemi Tazaki

An interview with our Head of Design, Akemi Tazaki. Akemi is an experienced designer in user centered design for mobile, web and consumer electronics. She is absolutely passionate to learn new cultures and skills. Here are some questions we asked her about chatbots and conversational UX and her answers. What kind of challenges do you think […]

13.06.2016 By: Olivier Wolton

Four tips to conduct usability testing with visually impaired users

We have recently conducted usability testing for the health prevention new website  »MMMieux » belonging to MGEN group. For MGEN group, accessibility is crucial. That is why we have integrated blind and visually impaired participants to our usability testing.   What are the specificities to achieve usability testing with blind and visually impaired participants? First of […]

13.06.2016 By: Olivier Wolton

Six screenplays and connected objects

On the 16th of February, we have organized a Design Thinking Process workshop about connected objects. This theme has already been discussed a lot so we wanted to give it a different angle and approach: the entrance for an individual or multiple people. During all morning, nine participants have produced screenplays about this specific theme; […]

29.10.2015 By: Olivier Wolton

Reach excellence thanks to microinteractions

Microinteractions are the best way to develop a digital product and reach perfection. The secret is in the details. They reflect the perfection of a service design just as much as a high quality customers service. In this regard, Dan Saffer’s Microinteractions is a key book about interface design. It gives a diehard vision of […]

30.07.2015 By: Olivier Wolton

15 retail innovations from Austin's SXSW 3/3

Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one.     Part 3 in retail experience: Transaction   11 – IoT […]

30.07.2015 By: Olivier Wolton

15 retail innovations from Austin's SXSW 2/3

Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one.   Part 1 in retail experience: Inspiration 1 – Owned, Earned and Paid […]

18.06.2015 By: Olivier Wolton

51 shades of grey: grey becomes sexy

From decoration to high tech products and fashion, grey has become the trend colour at the turn of the century.   In interior design, grey is a guest in every room of the house, and enhances every other colour. In our wardrobes, as smart as black can be, grey is a sure bet for every […]

17.06.2015 By: Olivier Wolton

More human websites

In the everyday life, we like to remain in known and familiar territory. Why? To reassure and comfort themselves. In that sense, human face possesses a very strong power : we are comfortable in its presence, even when digitalized. A virtual one-to-one The web is an impersonal place. It’s not necessary to meet a person in […]