The User Research according to Axance

By observing each participant, we have a strong sense of their online behavior lucidity and how they spontaneously understand and use an online service

Axance is an ardent evangelist of using observational, contextual and behaviorally grounded methods over traditional market research

The recruitment is a key success factor for our user research,

we use our online recruitment method:

• a unique database of 5,000+ participants
• e-mail invitations to 2,000+ candidates
• a self-administrated online questionnaire
• recruitment of participants from very specific segments (based on their recorded online behavior and telephone interviews

Next: see our user testing services