Who are we addressing ? What information are the users looking for ? What key messages are we delivering ? What tone best represents the brand identity ? What kind of relationship does the brand want to favour ?…
Axance always raises the question of content while conceiving the user experience. Not only content strategy is interlinked with digital strategy but it’s also tied to the overall brand strategy and culture.
We help companies to define a qualitative content for their services that’s a differentiation factor, a source of added value for the user, a key to customer loyalty and acquisition, a support to the brand identity and the SEO
Axance’s offered services are :
- content audit
- editorial benchmarking
- editorial line definition
- drafting of the editorial chart with SEO recommendations