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Adress 23 Bd Poissonnière, 75002 Paris
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Expert assessment

Benchmarking

In situ observation

An expert assessment measures the efficiency of a service thanks to a grid of ergonomics and marketing criteria. It allows the making of a full diagnosis of the assessed service and highlights its main strengths and weaknesses in terms of usefulness, usability and performance (content and semantics, structuring and prioritizing information, ergonomics, commercial efficiency, etc.)

In some cases, the expert assessment can rely partly on the analysis of the website or app traffic statistics. It can also be enhanced with benchmarking information, to highlight the main points of difference between the assessed service and the competitors’ offers.

This evaluation comes with user tests as much as possible, in order to confront the expert analysis to the user perception to get extensive insights and a close understanding of the detected issues.



A question ? You’re welcome anytime in our offices

Axance

23 Boulevard Poissonnière
75002 Paris
+33 1 40 28 24 40
contact@axance.fr

Sales team commercial@axance.fr

Want to add your talent to our team ? job@axance.fr

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