Axance supports brands that wish to strengthen the digital aspect in their overall strategy and advises on the more appropriate approach to meet their goals and stakes (business, image, etc.)
Axance offers three complementary and indivisible sections to support its clients :
- market analysis (benchmarking)
- an in-depth study of needs, constraints and stakes of the project management team (« internal » interviews)
- an assessment of uses, needs and expectations of the targeted users (« external » interviews)
This personalized support enables to define the structuring lines of the future digital ecosystem, write the targeted user experience and establish an operational action plan to set up the product.