Similar to the Design Thinking approach, creation workshops aim to create and help mature ideas or service concepts.
This approach is used during the creation of new services or optimization of existing ones.
The workshops gather the various innovation stakeholders inside the company (marketing, communication, product, multichannel, etc.) and enable the discussion with real users or consumers.
They also enable to think of new digital business avenues while confronting them to the end customer’s views.
At the end of the creation workshop, Axance collects the key ideas and drafts an innovation notebook that will be a decision-making support for the projects to come.