Outiz is the first cross-canal distributor selling hardware and construction equipment. Saint-Gobain group’s new trading name aims primarily at professionals, as well as informed individuals.
Outiz’ counters cross-canal philosophy
Outiz wanted to offer its clients a large number of delivery possibilities, thanks to cross-canal links between its website and its selling counters:
- Order online and pick up at a counter
- Order online and receive it at home
- Order at the store and pick-up at a counter a few hours later
Their promise: allowing online orders to be collected 5 minutes later at a counter.
Immersion in Outiz’ eco-system
For Axance, the issue was to provide, through seamless user’s paths, an eco-system of services that are actually of a great complexity in terms of logistics.
Indeed, real time stock and supply management of each retail point needed to happen thanks to a dialogue box between all the order means (Internet, client service, sales representatives).
First of all, Axance conducted interviews with the Outiz’ teams, as well as a competitive benchmarking, in order to dive into their world and address their issues.
Then, a collaborative effort, through design workshops, drafted new users’ online paths. Those were refined to become the final mock-up of the upgraded website.
In November, Outiz opened three new cross-canal counters in the Paris area, from these common grounds of thought. This new service is the first step of Outiz’ features’ evolution; they are to evolve, although remaining simple and seamless.