The 26 000 kiosks represent a distribution channel aimed at individuals that’s complementary to La Poste’s network and very structuring to its activity.
A project driven by operational workshops
The project happened on a just-in-time basis with numerous iterations between Axance and La Poste’s project team. Operational workshops enabled to validate at anytime the balance between technical constraints determined by the Hybris solution and the design choices.
In parallel with working on the design, Axance rethought in depth the editorial strategy, leading to the elaboration of a complete and illustrated editorial chart, and a content update guide.