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User-friendly guidelines can exist !

With Axance, Direct Matin embarks on the online adventure

An international study for Weber Saint-Gobain

The request

Defining UX guidelines to guarantee the concordance between iPad apps developed by Roche subsidiaries and destined to their sales representatives.

The result

At odds with traditional specifications, often stark and distasteful, the Roche guidelines on iBooks are interactive, didactic and user-friendly!

The Roche sales reps use iPad in their client meetings. These iPad apps serve as support in their sales pitch.

Confronted with such disparities in their local subsidiaries’ apps, the group was looking to define ergonomics principles applicable to every country.Aim : to guarantee high ergonomics standards and global app coherence.


Key challenge : get the subsidiaries to adopt the process…

Starting point of our mission : in situ observation of sales reps from 5 countries, during 3 weeks, completely immersed in their workdays. A common framework, fitted to the real use of the app, was then defined on the basis of the collected information.


The functional and ergonomics decisions made by Axance were first introduced to the group marketing directors in the form of storyboards and mock-ups, then to the sales teams taking part in the study.

Two workshops were set up at the Sheraton hotel in Paris to involve the teams in the process and present the guidelines.


« New generation » guidelines

Visuel, didactic, interactive, the guidelines established by Axance for Roche contrast sharply with the usual operational specifications that are often left aside. Our iBooks guidelines will be talked about…




A question ? You’re welcome anytime in our offices


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75002 Paris
+33 1 40 28 24 40

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