Client project teams often bring together different departments: ISM, marketing, communications, sales, strategy, etc… who approach the project from different angles: technical difficulties versus marketing issues, etc…

Axance’s voluntary collaboration approach involves all client teams in all phases so that they can construct the project around a single goal: user satisfaction.

Axance holds interactive workshops to enable the teams to construct a common perspective of their product :

• What is the real purpose of the service?
• How is it positioned in relation to the competition?
• What are the essential functionalities, and how can they be aligned to achieve the objectives?

User observation sessions are thus organized to consolidate internal opinions around user reactions.

Efficiency comes from a good client understanding of the project objectives, hence the importance of the user listening phase : group interviews and one-on-ones with client teams.

The pragmatic Axance approach concentrates on real client issues.

The advice Axance gives is objective and centered around efficiency. Axance never hesitate to challenge a client over a functionality if it adversely affects project goals.

Each solution is “tailor made”:
Designed to merge client targets with specific user expectations, to provide a unique, innovative user experience.

A process of successive repetitions, coupled with an approach centered, around user experience, refines the project by successively validating the different phases with the targeted users, through many techniques :

• Interviews and workshops
• Ethnographic, contextual, use pattern and user observations
• Web navigation recording
• Video recording of mobile phone navigation
• User tests performed during rapid prototyping and design phases 

Axance has great know-how in user recruitment, and does not call on any one user more that twice a year for tests. The entirety of the functionalities, information disposition and site architecture are evaluated by users at the pre-production stage.

The client, therefore, has reduced exposure to the risk that his digital service will not meet user expectations. This avoids post installation changes, which could be brand damaging and potentially costly.

The Axance system is repetitive, pragmatic and reactive. It is designed to work with flexible methodology. This methodology, although standardized, is systematically adapted to client needs and mission requirements.

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