Emmanuel Fraysse, Axance’s partner and author of the book Business is digital, goes back on the 15 retail innovations he observed during the last South by Southwest® (SXSW®) Conferences and Festivals. SxSW is a music and film festival as well as a digital conferences one.
Part 3 in retail experience: Transaction
11 – IoT & connected shops
Even before the Apple Watch came out, inMarket launched its shopping list app. More than 1million Apple Watches were sold a few hours after the launch. Some specialists evaluate that the number of devices sold could reach more than 30 millions a year.
12 – Fraud’s detection and prevention
Though Trustev wasn’t the sexiest start-up in competition, it still earned the “retail disruptors” price at SxSW. It answers a need for reassurance about fraud’s detection and prevention for electronic payments, through a thorough contact points analysis.
13 – Intelligent dispenser
Vending machines become more and more intelligent. Ever more present on crossing points for on-the-go consumption, they go beyond food products : electronic devices, cosmetics… Soon vending machines will offer custom-made products (perfumes…)
14 – Purchase facilitators
Internet users become designers of products previously prohibitive. AliveShoes offers its clients to conceive shoes, made by the company afterwards.
TwoTap lessens the doubts of the purchase process, by providing relevant information before checking out.
15 – Production on demand
By delinearising the value chain, you can order a product… which can be produced during the delivery.
Only 150 pieces in the world, including 6 in France and 1 in Lille. The Espresso Book Machine is a miniature print shop, able to make a 200 pages book in 5 minutes, when the client orders it inShop.
THE DISRUPTORS NOT TO MISS
Jennifer Hyman (@Jenn_RTR) is Rent The Runway‘s CEO & Co-Founder
“We need to put FedEx et ups out of business. The delivery [industry] needs to be completely ripped up and totally recreated… The only way that [e-commerce is] economically viable is if the delivery [industry] changes.”
Julie Bornstein (@juliebornstein) used to be Sephora’s Chief Marketing Officer, but switched to Stitch Fix since the SXSW conference.
“Thinking 12 months ahead is not enough when planning for the future of digital retail.”
Katrina Lake (@kmlake) is Stitch Fix‘s Founder & CEO
“Data is the most important aspect of personalized, competitive online retail.”
Find the slides of Emmanuel Fraysse’s presentation on Slideshare.Follow the trends on Twitter @axance